“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X
People often ask me, “What are the key drivers behind your top-producing travel advisors?” My answer is always the same: education and differentiation.
Did you know that there are over 100,000 travel advisors throughout North America? That is a staggering number! Although there is certainly space for everyone in the travel industry, how do you differentiate yourself from the competition when there is so much competition? You can do this through your marketing or technology, both of which will cost you money. Alternatively, you can simply focus on differentiating yourself from your peers through catering to a niche market.
Think of this like being a doctor: you can decide to be a GP, someone that sells everything and charges a similar cost as the competition—this approach is certainly profitable, but does it have longevity? Or you can become a specialist, someone who can offer a service that not every travel advisor can offer. This is the exact approach that our most successful travel advisors have taken. They have carved out a niche in their market and they continue to educate themselves on that niche.
Luckily, Goway can help you specialize your skillset and earn more in a competitive travel market. Goway has developed a destination-based training program, the GowayPro Travel Academy, which allows you to learn at your own pace and become a specialist in your chosen area. The training program features video-based training modules that teach you how to sell a select destination to your clients. There are modules on dozens of countries around the world with insider tips and first-hand travel information.
Perhaps you specialize in honeymoons to the Caribbean, but would like to branch out to Tahiti and the Maldives, or you would like to focus on high-end luxury clients. These modules will help you level up your knowledge in these areas and specialize your skillset. Naturally, your knowledge of the travel product is very important, but knowing the destination will give you that edge that helps you over the competition.
Are you ready to take that next step in your career and level up your travel knowledge? Simply register today for the GowayPro Travel Academy and start your journey to becoming a destination expert.