Redefining the Travel Brochure Experience with Your Next Journey: The Best of Goway Travel
Goway has a new digital travel brochure, Your Next Journey: The Best of Goway Travel, and we’re pretty proud of it. It’s the culmination of a lot of hard work and refinement on the part of our Destination Specialists and proof of how we’ve used the past 18 months to refine and strengthen our brand.
Over the past year and a half, a lot has gone sideways for the travel industry. Flights were grounded, international travel slowed to a crawl, and even now, some reopenings have been tentative and endlessly delayed. What we would usually spend our days on—crafting tailor-made vacations for globetrotters and working with our travel partners to share the world—was put off for weeks and months. So we pivoted and used the time to update our brand and unify our various destination teams in service of helping our community of Globetrotters realize a lifetime of travel.
Our brand-new interactive digital travel brochure, Your Next Journey: The Best of Goway Travel, is the result of all this hard work. For the first time ever, all of Goway’s destination regions are accounted for in one easy-to-use brochure. Not only that; we’ve also redesigned the entire brochure and streamlined our travel styles and accommodation levels throughout our regions, making it easier than ever to craft a tailor-made vacation with Goway.
We’re excited about Your Next Journey as the newest tool in our travel toolbox and hope you are as well. But before you start using Your Next Journey to help your clients realize their travel dreams, we thought of breaking the brochure down for you.
Your Next Journey Is a Celebration of the Best of Goway
The subtitle of Your Next Journey is “The Best of Goway Travel” and that says it all, doesn’t it? Our expert team of Destination Specialists have curated over 450 of our favourite travel ideas in one convenient package. These vacations are the best-selling and most popular within their regions and offer a variety of ways to explore the world. We stand by every single one of the trips included in this brochure, as they offer the high-standard, breadth, and variety of vacations that Globetrotters can experience with Goway. And, of course, as with all vacation offerings from Goway, every single itinerary is fully customizable to the needs of the individual traveller.
The brochure is structured around our destination regions. It starts with our overall company vision, including a message from Founder & President Bruce Hodge, and introduces readers to our team and our core concept of the Globetrotter. It then breaks down the terminology for accommodation level and travel styles used throughout the brochure before moving into the destinations themselves, covering Australia, New Zealand and the South Pacific, Asia, Africa and the Middle East, the UK and Europe, Central and South America, and Polar Voyages. The entire brochure showcases a new design centred on clean layout, easy-to-understand text, and awe-inspiring photography, many of which are compliments of the team members at Goway. Every single trip included is also hyperlinked back to our main website, making it easy to inquire about vacations and continue the travel planning conversation.
Your Next Journey also features quotes throughout the brochure from our community of Globetrotters. These include insights and recommendations from our Destination Specialists, as well as testimonials from travellers who have explored the world with Goway in the past. This brings the personality and unique insight of our wider community to the fore, showcasing that you can truly travel the world your way with Goway.
Your Next Journey Is Reinventing the Way to Go Globetrotting
Your Next Journey also shows off our refurbished and consolidated product line. Over the past year and a half, our team of Destination Specialists have reimagined over 1,000 of our travel ideas. This process wasn’t a simple polishing and relabeling; it was a total overhaul and reengineering of our travel experience from the ground up.
We’ve consolidated our travel product line around three budget levels: moderate, first-class, and deluxe. These levels roughly translate to 3-, 4-, and 5-star accommodation levels and touring options. We’ve refined the tour experience with at least 20 percent of our product line now featuring private-guided tours, meaning that Globetrotters have lots of options for unique, intimate travel experiences. And we’ve made all our travel styles and touring terminology consistent across all destination regions, making it simpler than ever to know what you’re getting with a Goway vacation.
We’ve also introduced new destinations to our travel offerings, including the West African nations of Ghana, Togo, and Benin. And perhaps most excitingly, we’ve introduced an entirely new line of resort travel known as Idyllic Retreats. If you’re familiar with Goway, you’ll know that in the past we had an entire line of island getaways known as Idyllic Islands, but we’ve expanded this concept around wellness and relaxation to include the entire world. Now, you’ll find Idyllic Retreats throughout all our destination regions, offering travellers refined and relaxing getaways in beautiful and warm spots around the world.
To celebrate the launch of Your Next Journey, we’ve put together a quiz that offers you a bonus $25 on your GowayPro Rewards Card. Simply answer the quiz questions about the new brochure and you’ll earn $25 on your account. There’s truly never been a better time to go Globetrotting with Goway. Check out Your Next Journey: The Best of Goway Travel at Issuu or on our main website and let’s start charting our next travel journey together.
